[VINTAGE THEMES] Displaying a custom badge / label on collections

This support guide is specific to Focal v11 and earlier, Warehouse v5 and earlier.

If you are using Prestige, Impact or a newer version of Focal and Warehouse, follow our guide for Custom Badges using metafields.


Our themes will default display the following labels on collection and product pages: "on-sale" and "sold out".


You may want to display additional custom badges per product basis. For instance, you may want to add some promotional badges such as "Best Price", "New" or "Collab". This can be easily achieved in our themes by using the "custom badge" feature.


  1. Open the product in Shopify admin for which you'd like to add a custom label.

  1. On the bottom right, you should find the "Tags" box:

  1. Add a tag using this format  __label:Your Label

For instance, if you want to add the "New" label for a given product, just add this label: __label:New

Tag must start with TWO consecutive underscores. If you add only one, it won't work. Please note as well that the theme will automatically remove all the tags that starts by two underscore and will not display them in the list of tags for filtering.

On Warehouse and Focal themes only, you can add up to two custom labels. To add a second label, simply use __label2:LABEL in addition.