Creating a landing page

Templates in Shopify are a fundamental concept to understand. It is, however, a common source of confusion for merchants. This section will guide you through the templates' basics and help you manage them more efficiently.

What are templates?

A template controls the sections visible on a given page. There are templates for all page types in Shopify, such as:

• Home page
• Product
• Collection
• Blog
• Blog post
• Cart
• Customer account
• ...

Shopify automatically creates a so-called "default template" for each of those page types, which is used by all objects from a given type (for instance, each product will use the "default product template," while each collection will use the "default collection template").

This is why, when you add a section to a product template in the theme editor, this section will be visible to every product, as each product uses the default product template.

This behavior often catches by surprises merchants new to Shopify and is not always desirable, as you may want to create unique product pages or landing pages.

By using alternate templates, you can, for example:

• Create a landing page for temporary events like Black Friday or Valentine's Day.
• Create a page about your brand's history.
• Create different product pages whose sections and content are different for each product.
• Create different collection pages whose sections and content are different for each product.

Creating new templates

To create a new template, open the theme editor, click on the page selector at the top, select the page type (for instance, click on "Products" to create a new product template or "Pages" to create a new page template), and click "Create template":

Enter a unique name that you can easily recognize.

After creating the template, the theme editor will redirect you to the template. The template's name is visible on the top left (Shopify will show a handleized name, which means that a hyphen replaces any space):

You can, from here, add, remove or re-order new sections without impacting the default template.

Assigning templates to resources

After creating a template, you can configure its content in the theme editor by adding, removing, or re-ordering sections. However, it won't be visible to your customers yet. This is because templates must be explicitly assigned to a resource (such as a product, collection, or page) before being visible.

To assign a template, navigate to a resource in the Shopify admin (such as a product, page, or collection). On the bottom right, locate the "Online store" card, and click "Default product" to display all the existing templates for this resource. Finally, select the template of your choice, and save:

Deleting or renaming a template

Shopify does not offer any way to delete a template from the theme editor. Deleting a template requires you to edit the code. You can find more information on Shopify documentation.

FAQ

• How to create a landing page, such as a Black Friday page? To create a landing page, we recommend you create a new page template (as per previous instructions), and assign this template to a new web page.
• How can I assign a template if my theme is not published yet? Templates can only be assigned to a product or page... when the theme is published. You can, however, create the template and add sections and content even if the theme is a draft one. Then, once you have published the theme, immediately assign the templates.
• Is there a limit on templates? Shopify allows you to create up to 1000 unique templates. However, to make maintenance more manageable, we recommend you limit the number of new templates you create.
• Does creating a template impact performance? Creating new templates has no impact on performance.