Setting up MailChimp newsletter
Starting from the version 5 of Focal, version 4 of Kagami and version 1 of Trademark, our themes allow you to synchronize customers to MailChimp list, without having to manually find a complex form action, as it was the case in previous versions.
As a consequence, setup time is drastically simplified.
By default, when a customer enters his/her email address in a newsletter section, a customer will automatically be created in your Shopify account, with appropriate tags that indicate the customer accepts marketing.
You can view such customers by filtering customers in Shopify admin (if you're already logged to your Shopify account, you can also directly click here).
Those customers can be synchronized back to a MailChimp list by following those instructions.